Aural bridges the worlds of sound and form — an audio design studio translating tone into tangible identity. Viola collaborated to shape a brand language that could express the invisible: the movement, rhythm, and emotion carried through sound.

Challenge

Aural’s existing visuals didn’t convey the sensory depth of their work. The brand appeared technical rather than emotional, missing the poetic quality of their sound-driven projects. The challenge was to find a visual structure capable of translating abstract soundscapes into design — clear, dynamic, and immersive.

Solution

Viola developed an identity inspired by frequency, resonance, and silence. Gradients mimic the fading echo of sound, while a bold typographic system brings rhythm and pacing. Motion became an essential element — typography expands and contracts like waves. The resulting identity feels alive and dimensional, allowing sound to be seen, not just heard.